About Me


Hi, I'm Holly. I am a freelance writer and creatrix - you can find me and my work on BuzzFeedThe GuardianTHE LE SIGH, and ScreenqueensWitch Cake is an alternative lifestyle blog where I share my love of fantasy, cruelty-free beauty, alternative fashion, vegan food, wellness, witchcraft, sexuality, and many other things. I am known for tackling taboos, my creative and original posts, thoughtful writing, and fairytale-inspired photography. I regularly produce viral content across social media and have worked with international brands such as The Body Shop, House Of Intuition, Tropic Skincare, LUSH, Lovehoney, Boohoo, Paul Mitchell and many others.

I am based in Cardiff and London, but Witch Cake attracts readers from all over the world, particularly young women and femmes who want something out of the ordinary. I love to crunch ice with my teeth, and meet strangers off the internet.  

For press enquiries or collaborations, please contact me at hellowitchcake@gmail.com, or you can tweet me @hollycassell. To see my media kit, click here

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