About Me


Hi, I'm Holly. I am a 27 year old freelance writer, photographer, artist and creative. You can find me and my work on BuzzFeed, The GuardianTHE LE SIGH, Screenqueens and some other seedy places. Witch Cake is a fairytale-inspired lifestyle blog where I share my love of fantasy, obscure fictional character references, and alternative fashion and beauty. I have a special kind of love for products and things that are kind to animals and our planet, and those that help me feel like a child again. Feminism, sexuality, self-care and self-love are my core passions and focus. 

I was born in London but now I live in Cardiff, in a glaringly white apartment with my big brother, some books, and my Funko Pop collection. I spend most of my time either wishing I had a coffee or regretting all the coffee I just had. I love to crunch ice with my teeth, and meet strangers off the internet.  

For press enquiries or collaborations, please contact me at hellowitchcake@gmail.com, or you can tweet me @hollycassell. To see my media kit, click here