A witch cake is a bizarre concoction that was made during the Salem witch trials. They would take the piss of a young woman thought to be a witch, and bake a cake out of it. Her fate was decided by how the cake turned out, and by how it tasted.
Witch Cake will be an alternative lifestyle blog. I say "alternative" (even though the word is loaded with ambiguous and sometimes cringey connotations) because I want to give myself license to write about topics that aren't usually thrown in among make-up reviews, but rather sectioned off into their own dark corner of the internet. I'm going to write about the fashion I really wear and adore. I'm going to strive to be cruelty-free, and I'm sure I'm going to fuck up along the way. I'm going to write about kinks and sex and fantasy, because those things are a huge part of my lifestyle. I am going to require you all to tolerate my complexity and my incoherence, because I cannot fit into a niche. I will never be a "beauty blogger", or a "fashion blogger", or a "sex blogger". If I have any niche, it is fantasy. It is fairytale. That is what I look for in my daily life, and where I feel most inspired. I want to use Witch Cake to see how a fairytale heroine might live if she had my flesh and my life. I see parallels with fairytales everywhere, and references to archetypes in the most mundane of places (even in Primark, or on my Twitter feed) and I want to show them to you.
There's no need to say goodbye to The Persephone Complex. Most of my archive is still here, and although I have a new name, in a way I feel like all I'm doing is getting closer to what my blog was always meant to be. There are still loads of changes to make and tweaks to be done, nothing is perfect yet. I don't know how it will turn out, or how it will taste, or what it will decide for me. I like thinking about how random it all is, and in that sense, my new name is perfect. We are all just taking bites, and cheating fate.